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Wireless carriers are seeking new revenue streams to compensate for declining voice service revenues caused by increased competition. Content producers and TV broadcasters need to deliver their content through as many distribution channels as possible, and mobile TV broadcasting adds another way to maximize their inventory. Many consider mobile TV as a major potential revenue generator in coming years.

The primary drivers for the widespread adoption of mobile TV include the strong demand for existing TV content, the creation and availability of customized mobile content, interactive services and programming, new (fashionable) mobile TV devices, and the increasing global mobile phone penetration. In-Stat, a market research firm, projects there will be 102 million mobile TV broadcast subscribers worldwide by the end of 2010, up from 3.4 million in 2006, with much of the growth coming from India, China, Africa and Latin America. Datamonitor, a market research firm, predicted there were approximately 4.4 million mobile broadcast TV subscribers at the end of 2006, expected to grow to 155.6 million by 2012.

As a potential thorn in the sides of mobile carriers, placeshifting companies allow users to access their home TV through a mobile device from anywhere in the world, without incurring a monthly fee. The disruptive nature of placeshifting has the potential to follow closely on the heels of the disruptive impact on the music industry initiated by the introduction of the Apple IPOD, Napster, and other Internet music download sites. ABI, a market research firm, expects the placeshifting market will grow from under $22 million in 2006 to $740 million by 2011. As the technology is in its infancy it is experiencing growing pains, and legal issues arise from the copyright usage of re-broadcasting material. This has put large players in a bit of a quandary, as initial versions of this technology adapt to the legal framework. For wireless operators, placeshifting has a risk of disrupting their mobile TV content services business.

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110 pages
Profiles on the Top 20
Emerging Private Companies
The Top 5 semiconductor companies and the Top 5 software/services companies


Chapter 1: Market Introduction
Mobile TV offers an enhancement to what traditional TV has been trying to accomplish for years; a fully interactive medium people will actually use regularly.
  • Market opportunities
  • Mobile TV Stats
  • Market drivers
  • Industries focusing on mobile TV
  • Opportunities for broadcasters
  • Worldwide activity
Chapter 2: Key Issues
Traditional TV is dying and people are beginning to change their habits of how and when they watch programming. The industry is responding with a new content delivery system.
  • Mobile TV challenges
  • Upgrading the network
  • Consumer acceptance
  • Spectrum availability
  • Device functionality
  • Regulatory environment
  • Revenue/subscription model
  • Advertising opportunities
Chapter 3: Emerging Technologies
Today, there are four major standards of broadcast mobile TV available, with several others competing to deliver the next-generation of network upgrades.
  • Standards (DVB-H, T-DMB, S-DMB, ISDB-T, MediaFLO, CMMB, DAB-IP, DBX)
  • Technical challenges
  • Technology promoters
  • Latest devices
3.1 Placeshifting
A potential thorn in the sides of mobile carriers, placeshifting companies allow users to access their home TV through a mobile device from anywhere in the world. Is this a complement or a threat to broadcasters and carriers?

Chapter 4: Investment Opportunities
Several innovative private companies are at the forefront of this emerging sector, establishing the framework onto which future technologies will be designed.

4.1 Public Companies
  • Top 5 Semiconductor companies
  • Top 5 Software/Services companies
4.2 Private Companies
  • Top 20 global Mobile TV companies
  • Top 5 global Placeshifting companies
4.3 Valuation Table
  • Public Mobile TV companies
4.4 Financing Activity
  • Recent M&A activity
Chapter 5: Analysis & Conclusion
Mobile TV has emerged as the next major mobile application and mobile operators have identified it as the most important area for investment for the next three to five years.

Chapter 6: Appendix
  • Glossary of Terms
  • Global Mobile TV Conferences
  • Mobile TV Industry Groups

[Contact Info] Mark T. Selfe phone: x 520 Fax: Email:
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