Red Herring East 2007

AGENDA

As a high-level business strategy and networking conference, Red Herring East 2007 offers an intelligent mix of editorial content, company presentations, and networking opportunities. In order to maximize your experience at the event, we welcome any suggestions or ideas regarding agenda items or editorial content.

"Red Herring East is a goldmine of capital and entrepreneurial energy."

Jim Kollegger, CEO, Genesys Partners

Preliminary Agenda

Tuesday, June 26, 2007

6:30 pm

Cocktail Reception

Wednesday, June 27

7:30AM	Breakfast and Registration
8:30AM	Welcome Speech
8:45AM	Tapping Innovation. Seizing Opportunity. Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring Magazine Speaker: Phil Libin, CEO, Evernote Michael Greeley, General Partner, IDG Ventures and President, New England Venture Capital Association Emily Green, CEO, Yankee Group Kara Nortman, VP, M&A, Barry Diller IAC Paul Sagan, Chief Executive Officer, Akamai Creativity is everywhere and there is no better example of its ubiquity than the Eastern seaboard of the United States. From Maine to Florida, there are pockets of innovation that have become hotbeds for new exciting technologies and companies. This opening panel will take a close look at the major centers of technology innovation on the East Coast of the U.S.: Boston's Route 128, New York's Silicon Alley, Washington's Beltway, the North Carolina Research Triangle, Georgia's Atlanta-Marietta axis, and South Florida. What do the investment figures tell us? Are there different cultural and entrepreneurial styles in each area? How much money is available in each region? What technologies are hot where and why? Venture capitalists, analysts, and entrepreneurs join Red Herring editors in a lively, frank, discussion of venture activity on the East Coast that is spiced with strong opinions and grounded in hard data and thorough analysis.
9:30AM	Global Investing in Cleantech Nicholas Parker, Chairman and Co-Founder, Cleantech Group The Cleantech industry encompasses a broad range of products and services, from alternative energy generation to wastewater treatment to more resource-efficient industrial processes. Although some of these areas are very different, all share a common thread: they use new, innovative technology to create products and services that compete favorably on price and performance while reducing the impact on the environment. Cleantech is a rapidly growing industry, with strong fundamental drivers. Nicholas Parker, Chairman and Co-founder of the Cleantech Group will cover global, regional, policy, business and sectoral trends in cleantech innovation financing and development, as well as exploring how the demand side for cleantech is shaping up. Q&A: Alex Vieux, CEO, Red Herring
10:00AM	How to Spend your Investors' Money Moderator: Alex Vieux, CEO, Red Herring Underwritten by Sonnenschein, Nath & Rosenthal Speaker: Glover Lawrence, Managing Director and Founder, McNamee Lawrence Co Victor Boyajian, National Chair, Sonnenschein, Nath & Rosenthal, Venture Technology Group Matthew Growney, EVP & Chief of Strategy, DarwinSuzsoft VCs need to keep their portfolio companies lean, mean, and competitive, particularly in the software universe. How to best fund and staff a start-up from seed to expansion is an ongoing challenge. What emerging strategies are VCs adopting to keep their portfolio companies growing on the cheap? What works? And as importantly, what tactics have created more problems than they've solved?
10:45AM	East Coast Venture Challenge 2007 Speakers: Danny Schultz, Co-Founder and Managing Director, DFJ Gotham Ventures Michael Dwork, Founder, Greenware Joel Moxley, Founder, Stericoat Twelve teams, representing all eight Ivy League schools as well as NYU and Carnegie Mellon, competed for a total of $350,000 in seed financing, the largest business plan competition prize on the East Coast. The entrants spanned a wide array of sectors, from video search to fishmeal. SteriCoat (Princeton), maker of antimicrobial coatings for medical implants, and Greenware (Columbia), producer of high quality, environmentally friendly dinnerware, took first and second prizes, respectively. In this session, Danny Schultz of DFJ Gotham Ventures will discuss the entrepreneurial communities at East Coast universities, the role of venture capital in fostering their growth, and the quality of submissions and overall student response to the Venture Challenge. SteriCoat and Greenware will then present their businesses.
11:15AM	Networking Break
11:30AM	Searching for the Next Mobile "Killer App" Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring Speaker: Jamey Hicks, Director, Nokia Research Center Cambridge Ray Derenzo, VP, Business Development-EMEA, MobiTV Gotuit, Mark Pascarella, President The mobile TV market has already attracted hundreds of millions in upfront investment and the market is still in its early testing phase. Why are so many people convinced that the world will pay to watch TV on their cell phones? In addition to that numerous other entertainment and business applications have been pushed to consumers, but in the United States only a few are catching on. Voice and SMS/Email have evolved into being the only true "Killer Apps" of North American mobile adoption, is TV the next big hit? If not what is? This roundtable will examine the opportunities and lessons learned regarding the future of mobility (both consumer and enterprise). Carbon as Currency Moderator: Nicholas Parker, Chairman & Co-Founder, Cleantech Group Speakers: Marko Mascheck, Partner, 3i Kef Kasdin, General Partner, Battelle Ventures Chuck McDermott, General Partner, RockPort Capital Partners Rob Day, @Ventures, Principal Analysts and industry insiders anticipate that coming carbon-capping regulations and carbon-trading markets in the United States could change the economics of a broad swath of industries. Emissions would carry a cost, and low-carbon technologies would gain a cost benefit. The possibility has investors scrambling to figure out how to take advantage of new carbon environment, and when to place their bets. Panelists will discuss what they think will happen, and what technologies will benefit most.
12:15PM	Company Presentations (Room A) Digit Wireless, Mark Connon, Chief Executive Officer SpotScout, Andrew Rollert, Founder Netstairs, Ahmed Moradi, CEO & President ZINK Imaging, Wendy Caswell, President and CEO Company Presentations (Room B) Punchbowl Software, Matt Douglas, Founder TownConnect, Mike Ford, Chief Executive Officer DesignIn, Ramsey Hoguet, Founder and CEO
1:15PM	Luncheon
2:30PM	Web 3.0: Changing the ways we interact Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring Speakers: Michael Jones, Co-Founder and CEO, Userplane Sim Simeonov, Technology Partner, Polaris Venture Partners Carol McGarry, Executive Vice President and Creative Director, Schwartz Communications Marc Davis, Social Media Guru, Yahoo Blogs, wikis and social networking sites tap into a common desire for connection and community. Those concepts may have achieved fame through big names like MySpace and Wikipedia, but they've begun to seep into just about every corner of the Internet. We'll explore some of the new crazes - such as news and information aggregation, tapping into the "wisdom of crowds", niche networks, social shopping, hyper-local content and media sharing. This panel will bring together innovative startups to look at the next generation of Internet networking and the business models behind these new and emerging spaces. Cyber Crime: Sorting through Solutions Moderator: Sean Wolfe, Journalist, Red Herring Speakers: Paul Brady, CEO, Mazu Networks John Amaral, Chief Technology Officer, Vericept Dave Power, Partner, Fidelity Ventures Matt Moynahan, CEO, Veracode The days of simple worm and virus attacks are over. Increasingly sophisticated and determined cyber criminals now target corporate networks, in addition to consumers, in a bid to steal precious data, and the security tools of the past no longer cut it. In turn, the $38 billion global information security market has ballooned to encompass upwards of 700 companies, most of them private and touting a bewildering array of security products and services. This panel looks at the hottest trends in this crowded sector, as startups hustle to keep ahead of the competition with new ways of securing data within networks. Among the areas to be discussed include mobile device (laptop, Smart Phone, PDA), VoIP and data leak prevention security.
3:15PM	Company Presentations (Room A) EnjoyMyMedia, Keith Loris, CEO Blogging Systems Group, Richard Nacht, President & CEO MotionBox, Chris O'Brien, CEO I Make News, Dave Fish, CEO Company Presentations (Room B) Sentrigo, Nathan Shuchami, CEO SecureRF Corp, Louis Parks, President and CEO Tizor Systems, Joel Rosen, President and CEO Security Innovation, Edward Adams, CEO
4:15PM	Networking Break
4:30PM	The Six Steps to Success Using Catalyst Business Model Dick Schmalensee, Dean, Sloan School and Chairman Market Platform Dynamics Google did it for web searchers and advertisers, Visa did it for shoppers and merchants, and NASDAQ did it for companies and investors. Learn more about the catalyst business plan and how to reap great profits from this powerful business model by attending "The Six Steps to Success Using Catalyst Business Model." Dick Schmalensee, The Dean of the MIT Sloan School, and author (with David Evans) of the brand new Harvard Business School Press book, Catalyst Code: The Strategies Behind the World's Most Dynamic Companies, will discuss how to unleash the hidden value that comes from creating a platform that brings different kinds of customers together and helps them interact. Dick will share the three reasons why the 21st century might well be known as "The Catalyst Age" and outline the roadmap needed to be successful in the years ahead.
5:00PM	M&A: Strategies and Pitfalls Moderator: Alex Vieux, CEO, Red Herring Speakers: Murray Beach, President & Co-Founder, Boston Corporate Finance Steve O'Leary, Senior Managing Director, JefferiesBroadview Anthony Marino, Senior VP Corporate Development, Virgin USA Are you running a company? Did you invest in one? Do you look for an exit? Acquirers discuss what a company needs to bring to the table to get on their radar screen and potentially acquired.
5:45PM	Keynote Address Dixon Doll, Cofounder and General Partner, DCM Q&A: Alex Vieux, Red Herring
6:15PM	Happy Hour
7:00PM	Dinner Cruise

Thursday, June 28

7:30AM	Breakfast & Registration
8:30AM	Welcome Speech
8:45AM	Innovation+ Mark Lewis, Chief Development Officer, EMC Traditional R&D models are in the midst of fundamental shift. The Internet, instant communications, expanded bandwidth and new tools have made worldwide collaboration a reality today. In addition, the global economy has created its own set of business issues that call for a new approach and global thinking. Mark Lewis, EMC Executive Vice President and Chief Development Officer, will outline how large corporations are both driving and reacting to this shift by combining technology, process, and business innovation from internal and external sources to continuously re-invent. Q&A: Joel Dreyfuss, Editor-in-Chief, Red Herring
9:15AM	Open Innovation Unleashed Marshall Phelps, Corporate VP and Deputy General Counsel, Microsoft Marshall Phelps will explore the new world of Open Innovation, in which intellectual property's power to block competitors is increasingly being supplanted by its ability to serve as a bridge to collaboration and a catalyst to innovation. Q&A: Alex Vieux, Red Herring
09:45AM	Understanding the New Influencers: Promise and Perils of the Blogosphere Paul Gillin, Founder, Paul Gillin Communications and Vice President and Group Publisher, TechTarget A new class of opinion leaders has emerged in an electronic free-for-all called the blogosphere. These influencers use their blogs, podcasts and online videos to quickly shape opinions about companies and markets. Their power can be devastating, but it can also be a valuable source of insight and viral marketing. You can turn this mega-trend to your advantage. Learn how to harness it to create new customer connections. Understand the risks of inaction and learn what steps you should take to become a player in this emerging media world. Q&A: Joel Dreyfuss, Editor-in-Chief, Red Herring
10:15AM	Company Launch Announcements
10:25AM	Keynote Snapshot Michael Gordon, Co-Founder and Chief Strategist, Limelight Networks Q&A: Joel Dreyfuss, Editor-in-Chief, Red Herring
10:40AM	Networking Break
10:50AM	Advertising and Marketing 3.0 Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring Speaker: Ari Paparo, Vice President, DoubleClick Ryan Allis, CEO and Co-Founder, iContact Michael Kokernak, CEO, Backchannel Media Lauren Bigelow, General Manager, North America, WeeWorld The trend of companies shifting more of their advertising dollars online continues to pick up steam. According to industry statistics, online advertising revenues in the U.S. alone are expected to double to $26 billion in 2011 from $13 billion in 2005. We'll explore trends in online advertising, including technology improvements in search-based advertising, display, and local/classified ads; and the state of video advertising - the next frontier in Internet advertising. This panel will bring together both giant Internet companies and startups that make online advertising happen. Service-Oriented Software Transforms the Industry Moderator: Judith Hurwitz, Co-author of "Service Oriented Architecture for Dummies" and CEO, Hurwitz & Associates Speakers: David Saul, Senior Vice President, StateStreet Tom Laffey, Executive Vice President, Worldwide Research and Development, TIBCO Software Jeffrey Nick, Chief Technology Officer, EMC David McFarlane, Chief Operating Officer, Nexaweb There has been a considerable flurry of activity behind the movement towards a service oriented architecture (SOA). So, where is this technology and business approach headed? How are leaders in SOA planning to move their technology innovation forward? What is the impact on customers? This panel will bring together technology leaders to discuss directions and predictions for the future of this important technology movement.
11:35AM	Company Presentations (Room A) Chitika, Venkat Kolluri, CEO Digitalsmiths, Ben Weinberger, CEO Hubspot, Brian Halligan, CEO Got2Know, Lisa Feeley, President Company Presentations (Room B) Apatar, Renat Khasanshyn, CEO Research Triangle Software, Jeff Lerose, President and CEO Oco, Inc., George O'Conor, CEO Franklin Fuel Cells, John Law, CEO
12:30PM	Luncheon
1:45PM	The New Frontier in Search Moderator: Ken Schachter, Red Herring Speakers: Jeff Cutler, Chief Revenue Officer, Answers.com Tim Tuttle, Co-Founder, Truveo and Senior VP, AOL Video Don Dodge, Director of Business Development, Microsoft Doug Leeds, Vice President of Product Management, Ask.com How did we ever research anything before the Internet? Search engines like Google and Yahoo have become such a big part of consumers' lives and corporations' livelihoods. We now have audio, facial recognition, and video search, to name just a few. And plain old text search still has a long way to go to produce more precise results. We'll explore trends in search technology, and how new search technologies are expected to help online advertising grow. Where Are The Biotechnology Business Opportunities Today? Moderator: Professor Barry Unger, Boston University Speaker: Victor Dzau, President and CEO, Duke University Health System James Heywood, CEO and d'Arbeloff Founding Director, ALS Therapy Development Institute Peter Elliott, Senior Vice President Development, Sirtris Pharmaceuticals Stephen Hoffman, Managing Director, Skyline Ventures Biotechnology which was the hot investment area only a few years ago and still a darling of the economic development crowd, now finds itself with even its own venture capitalists decreasing their emphasis on bio-pharma and bio-informatics and the exciting genomics based future they offer, and in some cases promising their limited partners to avoid these areas and favor only the "safe haven" of medical device development. With several years of poor returns now in this field (few IPO's and low buyout prices from acquirers), bio-medical investors are asking whether the costs of drug development are too high, and the regulatory and legal environments too difficult to make this process commercially viable. Likewise entrepreneurs and scientists are still seeing ways to make a difference with exciting new products, but increasingly are wondering who will finance their efforts.
2:30PM	Company Presentations (Room A) Guidester, Joe Chin, CEO and Co-Founder Kajeet, Daniel Neal, CEO and Founder Zoom Information, Bryan Burdick, Chief Operating Officer Courtroom Connect, Michael Breyer, President Company Presentations (Room B) Corum Medical, Alan Kivnik, President and CEO Protein Forest, Russel Garlick, Chief Technology Officer Luminus Devices, Udi Meirav, CEO Hemetrics, Ralph Grabowski, President
3:30pm	Networking Break
3:45PM	Is the VC Model broken? Moderator: Jim Kollegger, CEO of Genesys Partners Speakers: Alan Patricof, Founder & Managing Director, Greycroft, LLC and Co-Founder, Apax Partners, LP Rick Bolander, Co-Founder and Managing Director, Gabriel Venture Partners Alan Spoon, Managing General Partner, Polaris Venture Partners Charles R. Lax, Managing General Partner, GrandBanks Capital Too much money chasing too few ideas is forcing VCs to go "dirty and deep" to find deals. Structurally, however, VCs face the same issues: Partners can sit on a finite number of board seats, and start-ups continue to need operational expertise, and VCs to develop industry relationships. Should VCs bring back the incubator to cope with these challenges? Or minimize their number of investments to be able to further service their portfolio companies. What evolving strategies are VCs adopting to deal with the changing needs of early-stage companies?
4:30PM	Living Virtually: Evolving Ways to Play and Do Business Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring Speakers: BreakAway, Ltd, Paul Mauritz, EVP Corporate Strategy 38 Studios, Brett Close, President & CEO Vivox, Robert Seaver, CEO Ryan Moore, General Partner, GrandBanks Capital On-line games are growing in popularity, with tens of thousands of players on line simultaneously at any time playing World of Warcraft, Second Life and any number of other virtual worlds. The massive multiplayer (MMO) games offer some advantages: most important, they're harder to pirate because the core software sits on the game company's servers. That opens up the Asian market for companies that worried about capturing revenue. They also provide real-time advertising opportunities; the ads on the castle wall can be changed for certain times of day or to fit individual users. Finally, games create real markets: players buy and sell weapons, property, and gaming powers in the real world, providing more entrepreneurial opportunities. This panel will examine the phenomenon -- and the business opportunities it presents.
5:15PM	Closing Remarks