Capital Efficiency:
Outsourcing, off-shoring, and smaller early-stage investments are all methods VCs use to keep their portfolio companies lean, mean, and competitive, particularly in the software universe. How to best fund and staff a start-up from seed to expansion is an ongoing challenge. What emerging strategies are VCs adopting to keep their portfolio companies growing on the cheap? What works? And as importantly, what tactics have created more problems than they've solved?
Will private equity change tech? Or will tech change private equity?
The Freescale deal was the latest acquisition in a buying spree that has seen private equity groups notch up $45 billion worth of technology buyouts in the past two years. And they seem only to be warming up. The newly formed Private Equity Council estimates that PE firms have amassed more than 700 billion in capital, enough to buy Microsoft, Google, IBM, and Hewlett-Packard.
Deals for those companies are highly unlikely, but several leading PE groups have been kicking the tires at other prominent tech companies, including struggling PC maker Dell, drifting Internet giant Yahoo, and disappointing storage equipment maker EMC. The trend raises a fundamental question: Is private equity good for an industry in which research and development, capital investment, and recruiting and retaining top talent are critical elements for long-term success?
How to build the next $1b company on the East Coast?
Microsoft, Google, eBay, Genentech, Dell, Amazon, etc. these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? How can entrepreneurs and their investors follow these examples and jointly build the next $1 billion company before a public tech player satisfies its hunger and acquires the venture?
Service Oriented Architecture (SOA) Track
Innovation in Service Oriented Architectures: where is it headed? There has been a considerable flurry of activity behind the movement towards a service oriented architecture (SOA). So, where is this technology and business approach headed? How are leaders in SOA planning to move their technology innovation forward? What is the impact on customers? This panel will bring together technology leaders to discuss directions and predictions for the future of this important technology movement.
Is the Venture Model Broken?
Too much money chasing too few ideas is forcing VCs to go "dirty and deep" to find deals. Structurally, however, VCs face the same issues: Partners can sit on a finite number of board seats, and start-ups continue to need operational expertise, and VCs to develop industry relationships. Should VCs bring back the incubator to cope with these challenges? Or minimize their number of investments to be able to further service their portfolio companies. What evolving strategies are VCs adopting to deal with the changing needs of early-stage companies?


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As a high-level business strategy and networking conference, Red Herring East 2007 offers an intelligent mix of editorial content, company presentations, and networking opportunities. In order to maximize your experience at the event, we welcome any suggestions or ideas regarding agenda items or editorial content.

"Red Herring East is a goldmine of capital and entrepreneurial energy." Jim Kollegger, CEO, Genesys Partners

Preliminary Agenda

Tuesday, June 26, 2007

6:30 pm Cocktail Reception



Wednesday, June 27

7:30AM Breakfast and Registration

8:30AM Welcome Speech

8:45AMTapping Innovation. Seizing Opportunity.
Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring Magazine
Speaker:
Phil Libin, CEO, Evernote
Michael Greeley, General Partner, IDG Ventures and President, New England Venture Capital Association
Emily Green, CEO, Yankee Group
Kara Nortman, VP, M&A, Barry Diller IAC
Paul Sagan, Chief Executive Officer, Akamai

Creativity is everywhere and there is no better example of its ubiquity than the Eastern seaboard of the United States. From Maine to Florida, there are pockets of innovation that have become hotbeds for new exciting technologies and companies. This opening panel will take a close look at the major centers of technology innovation on the East Coast of the U.S.: Boston's Route 128, New York's Silicon Alley, Washington's Beltway, the North Carolina Research Triangle, Georgia's Atlanta-Marietta axis, and South Florida. What do the investment figures tell us? Are there different cultural and entrepreneurial styles in each area? How much money is available in each region? What technologies are hot where and why? Venture capitalists, analysts, and entrepreneurs join Red Herring editors in a lively, frank, discussion of venture activity on the East Coast that is spiced with strong opinions and grounded in hard data and thorough analysis.


9:30AMGlobal Investing in Cleantech
Nicholas Parker, Chairman and Co-Founder, Cleantech Group

The Cleantech industry encompasses a broad range of products and services, from alternative energy generation to wastewater treatment to more resource-efficient industrial processes. Although some of these areas are very different, all share a common thread: they use new, innovative technology to create products and services that compete favorably on price and performance while reducing the impact on the environment. Cleantech is a rapidly growing industry, with strong fundamental drivers. Nicholas Parker, Chairman and Co-founder of the Cleantech Group will cover global, regional, policy, business and sectoral trends in cleantech innovation financing and development, as well as exploring how the demand side for cleantech is shaping up.
Q&A: Alex Vieux, CEO, Red Herring

10:00AMHow to Spend your Investors' Money
Moderator: Alex Vieux, CEO, Red Herring
Underwritten by Sonnenschein, Nath & Rosenthal
Speaker:
Glover Lawrence, Managing Director and Founder, McNamee Lawrence Co
Victor Boyajian, National Chair, Sonnenschein, Nath & Rosenthal, Venture Technology Group
Matthew Growney, EVP & Chief of Strategy, DarwinSuzsoft

VCs need to keep their portfolio companies lean, mean, and competitive, particularly in the software universe. How to best fund and staff a start-up from seed to expansion is an ongoing challenge. What emerging strategies are VCs adopting to keep their portfolio companies growing on the cheap? What works? And as importantly, what tactics have created more problems than they've solved?

10:45AMEast Coast Venture Challenge 2007
Speakers:
Danny Schultz, Co-Founder and Managing Director, DFJ Gotham Ventures
Michael Dwork, Founder, Greenware
Joel Moxley, Founder, Stericoat

Twelve teams, representing all eight Ivy League schools as well as NYU and Carnegie Mellon, competed for a total of $350,000 in seed financing, the largest business plan competition prize on the East Coast. The entrants spanned a wide array of sectors, from video search to fishmeal. SteriCoat (Princeton), maker of antimicrobial coatings for medical implants, and Greenware (Columbia), producer of high quality, environmentally friendly dinnerware, took first and second prizes, respectively. In this session, Danny Schultz of DFJ Gotham Ventures will discuss the entrepreneurial communities at East Coast universities, the role of venture capital in fostering their growth, and the quality of submissions and overall student response to the Venture Challenge. SteriCoat and Greenware will then present their businesses.


11:15AMNetworking Break

11:30AMSearching for the Next Mobile "Killer App"
Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring
Speaker:
Jamey Hicks, Director, Nokia Research Center Cambridge
Ray Derenzo, VP, Business Development-EMEA, MobiTV
Gotuit, Mark Pascarella, President

The mobile TV market has already attracted hundreds of millions in upfront investment and the market is still in its early testing phase. Why are so many people convinced that the world will pay to watch TV on their cell phones? In addition to that numerous other entertainment and business applications have been pushed to consumers, but in the United States only a few are catching on. Voice and SMS/Email have evolved into being the only true "Killer Apps" of North American mobile adoption, is TV the next big hit? If not what is? This roundtable will examine the opportunities and lessons learned regarding the future of mobility (both consumer and enterprise).

Carbon as Currency
Moderator: Nicholas Parker, Chairman & Co-Founder, Cleantech Group
Speakers:
Marko Mascheck, Partner, 3i
Kef Kasdin, General Partner, Battelle Ventures
Chuck McDermott, General Partner, RockPort Capital Partners
Rob Day, @Ventures, Principal

Analysts and industry insiders anticipate that coming carbon-capping regulations and carbon-trading markets in the United States could change the economics of a broad swath of industries. Emissions would carry a cost, and low-carbon technologies would gain a cost benefit. The possibility has investors scrambling to figure out how to take advantage of new carbon environment, and when to place their bets. Panelists will discuss what they think will happen, and what technologies will benefit most.


12:15PMCompany Presentations (Room A)
Digit Wireless, Mark Connon, Chief Executive Officer
SpotScout, Andrew Rollert, Founder
Netstairs, Ahmed Moradi, CEO & President
ZINK Imaging, Wendy Caswell, President and CEO

Company Presentations (Room B)
Punchbowl Software, Matt Douglas, Founder
TownConnect, Mike Ford, Chief Executive Officer
DesignIn, Ramsey Hoguet, Founder and CEO

1:15PMLuncheon

2:30PMWeb 3.0: Changing the ways we interact
Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring

Speakers:
Michael Jones, Co-Founder and CEO, Userplane
Sim Simeonov, Technology Partner, Polaris Venture Partners
Carol McGarry, Executive Vice President and Creative Director, Schwartz Communications
Marc Davis, Social Media Guru, Yahoo

Blogs, wikis and social networking sites tap into a common desire for connection and community. Those concepts may have achieved fame through big names like MySpace and Wikipedia, but they've begun to seep into just about every corner of the Internet. We'll explore some of the new crazes - such as news and information aggregation, tapping into the "wisdom of crowds", niche networks, social shopping, hyper-local content and media sharing. This panel will bring together innovative startups to look at the next generation of Internet networking and the business models behind these new and emerging spaces.

Cyber Crime: Sorting through Solutions
Moderator: Sean Wolfe, Journalist, Red Herring
Speakers:
Paul Brady, CEO, Mazu Networks
John Amaral, Chief Technology Officer, Vericept
Dave Power, Partner, Fidelity Ventures
Matt Moynahan, CEO, Veracode

The days of simple worm and virus attacks are over. Increasingly sophisticated and determined cyber criminals now target corporate networks, in addition to consumers, in a bid to steal precious data, and the security tools of the past no longer cut it. In turn, the $38 billion global information security market has ballooned to encompass upwards of 700 companies, most of them private and touting a bewildering array of security products and services. This panel looks at the hottest trends in this crowded sector, as startups hustle to keep ahead of the competition with new ways of securing data within networks. Among the areas to be discussed include mobile device (laptop, Smart Phone, PDA), VoIP and data leak prevention security.


3:15PMCompany Presentations (Room A)
EnjoyMyMedia, Keith Loris, CEO
Blogging Systems Group, Richard Nacht, President & CEO
MotionBox, Chris O'Brien, CEO
I Make News, Dave Fish, CEO


Company Presentations (Room B)
Sentrigo, Nathan Shuchami, CEO
SecureRF Corp, Louis Parks, President and CEO
Tizor Systems, Joel Rosen, President and CEO
Security Innovation, Edward Adams, CEO

4:15PMNetworking Break

4:30PMThe Six Steps to Success Using Catalyst Business Model
Dick Schmalensee, Dean, Sloan School and Chairman Market Platform Dynamics

Google did it for web searchers and advertisers, Visa did it for shoppers and merchants, and NASDAQ did it for companies and investors. Learn more about the catalyst business plan and how to reap great profits from this powerful business model by attending "The Six Steps to Success Using Catalyst Business Model." Dick Schmalensee, The Dean of the MIT Sloan School, and author (with David Evans) of the brand new Harvard Business School Press book, Catalyst Code: The Strategies Behind the World's Most Dynamic Companies, will discuss how to unleash the hidden value that comes from creating a platform that brings different kinds of customers together and helps them interact. Dick will share the three reasons why the 21st century might well be known as "The Catalyst Age" and outline the roadmap needed to be successful in the years ahead.

5:00PMM&A: Strategies and Pitfalls
Moderator: Alex Vieux, CEO, Red Herring
Speakers:
Murray Beach, President & Co-Founder, Boston Corporate Finance
Steve O'Leary, Senior Managing Director, JefferiesBroadview
Anthony Marino, Senior VP Corporate Development, Virgin USA


Are you running a company? Did you invest in one? Do you look for an exit? Acquirers discuss what a company needs to bring to the table to get on their radar screen and potentially acquired.

5:45PMKeynote Address
Dixon Doll, Cofounder and General Partner, DCM
Q&A: Alex Vieux, Red Herring


6:15PMHappy Hour
7:00PMDinner Cruise



Thursday, June 28

7:30AMBreakfast & Registration

8:30AMWelcome Speech

8:45AMInnovation+
Mark Lewis, Chief Development Officer, EMC
Traditional R&D models are in the midst of fundamental shift. The Internet, instant communications, expanded bandwidth and new tools have made worldwide collaboration a reality today. In addition, the global economy has created its own set of business issues that call for a new approach and global thinking. Mark Lewis, EMC Executive Vice President and Chief Development Officer, will outline how large corporations are both driving and reacting to this shift by combining technology, process, and business innovation from internal and external sources to continuously re-invent.
Q&A: Joel Dreyfuss, Editor-in-Chief, Red Herring


9:15AMOpen Innovation Unleashed
Marshall Phelps, Corporate VP and Deputy General Counsel, Microsoft

Marshall Phelps will explore the new world of Open Innovation, in which intellectual property's power to block competitors is increasingly being supplanted by its ability to serve as a bridge to collaboration and a catalyst to innovation.
Q&A: Alex Vieux, Red Herring


09:45AM Understanding the New Influencers: Promise and Perils of the Blogosphere
Paul Gillin, Founder, Paul Gillin Communications and Vice President and Group Publisher, TechTarget

A new class of opinion leaders has emerged in an electronic free-for-all called the blogosphere. These influencers use their blogs, podcasts and online videos to quickly shape opinions about companies and markets. Their power can be devastating, but it can also be a valuable source of insight and viral marketing.
You can turn this mega-trend to your advantage. Learn how to harness it to create new customer connections. Understand the risks of inaction and learn what steps you should take to become a player in this emerging media world.
Q&A: Joel Dreyfuss, Editor-in-Chief, Red Herring

10:15AM Company Launch Announcements

10:25AM Keynote Snapshot
Michael Gordon, Co-Founder and Chief Strategist, Limelight Networks
Q&A: Joel Dreyfuss, Editor-in-Chief, Red Herring


10:40AM Networking Break

10:50AM Advertising and Marketing 3.0
Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring

Speaker:
Ari Paparo, Vice President, DoubleClick
Ryan Allis, CEO and Co-Founder, iContact
Michael Kokernak, CEO, Backchannel Media
Lauren Bigelow, General Manager, North America, WeeWorld

The trend of companies shifting more of their advertising dollars online continues to pick up steam. According to industry statistics, online advertising revenues in the U.S. alone are expected to double to $26 billion in 2011 from $13 billion in 2005. We'll explore trends in online advertising, including technology improvements in search-based advertising, display, and local/classified ads; and the state of video advertising - the next frontier in Internet advertising. This panel will bring together both giant Internet companies and startups that make online advertising happen.

Service-Oriented Software Transforms the Industry
Moderator: Judith Hurwitz, Co-author of "Service Oriented Architecture for Dummies" and CEO, Hurwitz & Associates
Speakers:
David Saul, Senior Vice President, StateStreet
Tom Laffey, Executive Vice President, Worldwide Research and Development, TIBCO Software
Jeffrey Nick, Chief Technology Officer, EMC
David McFarlane, Chief Operating Officer, Nexaweb

There has been a considerable flurry of activity behind the movement towards a service oriented architecture (SOA). So, where is this technology and business approach headed? How are leaders in SOA planning to move their technology innovation forward? What is the impact on customers? This panel will bring together technology leaders to discuss directions and predictions for the future of this important technology movement.

11:35AM Company Presentations (Room A)
Chitika, Venkat Kolluri, CEO
Digitalsmiths, Ben Weinberger, CEO
Hubspot, Brian Halligan, CEO
Got2Know, Lisa Feeley, President

Company Presentations (Room B)
Apatar, Renat Khasanshyn, CEO
Research Triangle Software, Jeff Lerose, President and CEO
Oco, Inc., George O'Conor, CEO
Franklin Fuel Cells, John Law, CEO

12:30PMLuncheon

1:45PMThe New Frontier in Search
Moderator: Ken Schachter, Red Herring
Speakers:
Jeff Cutler, Chief Revenue Officer, Answers.com
Tim Tuttle, Co-Founder, Truveo and Senior VP, AOL Video
Don Dodge, Director of Business Development, Microsoft
Doug Leeds, Vice President of Product Management, Ask.com

How did we ever research anything before the Internet? Search engines like Google and Yahoo have become such a big part of consumers' lives and corporations' livelihoods. We now have audio, facial recognition, and video search, to name just a few. And plain old text search still has a long way to go to produce more precise results. We'll explore trends in search technology, and how new search technologies are expected to help online advertising grow.

Where Are The Biotechnology Business Opportunities Today?
Moderator: Professor Barry Unger, Boston University
Speaker:
Victor Dzau, President and CEO, Duke University Health System
James Heywood, CEO and d'Arbeloff Founding Director, ALS Therapy Development Institute
Peter Elliott, Senior Vice President Development, Sirtris Pharmaceuticals
Stephen Hoffman, Managing Director, Skyline Ventures

Biotechnology which was the hot investment area only a few years ago and still a darling of the economic development crowd, now finds itself with even its own venture capitalists decreasing their emphasis on bio-pharma and bio-informatics and the exciting genomics based future they offer, and in some cases promising their limited partners to avoid these areas and favor only the "safe haven" of medical device development. With several years of poor returns now in this field (few IPO's and low buyout prices from acquirers), bio-medical investors are asking whether the costs of drug development are too high, and the regulatory and legal environments too difficult to make this process commercially viable. Likewise entrepreneurs and scientists are still seeing ways to make a difference with exciting new products, but increasingly are wondering who will finance their efforts.

2:30PM Company Presentations (Room A)
Guidester, Joe Chin, CEO and Co-Founder
Kajeet, Daniel Neal, CEO and Founder
Zoom Information, Bryan Burdick, Chief Operating Officer
Courtroom Connect, Michael Breyer, President

Company Presentations (Room B)
Corum Medical, Alan Kivnik, President and CEO
Protein Forest, Russel Garlick, Chief Technology Officer
Luminus Devices, Udi Meirav, CEO
Hemetrics, Ralph Grabowski, President

3:30pmNetworking Break

3:45PMIs the VC Model broken?
Moderator: Jim Kollegger, CEO of Genesys Partners
Speakers:
Alan Patricof, Founder & Managing Director, Greycroft, LLC and Co-Founder, Apax Partners, LP
Rick Bolander, Co-Founder and Managing Director, Gabriel Venture Partners
Alan Spoon, Managing General Partner, Polaris Venture Partners
Charles R. Lax, Managing General Partner, GrandBanks Capital

Too much money chasing too few ideas is forcing VCs to go "dirty and deep" to find deals. Structurally, however, VCs face the same issues: Partners can sit on a finite number of board seats, and start-ups continue to need operational expertise, and VCs to develop industry relationships. Should VCs bring back the incubator to cope with these challenges? Or minimize their number of investments to be able to further service their portfolio companies. What evolving strategies are VCs adopting to deal with the changing needs of early-stage companies?

4:30PMLiving Virtually: Evolving Ways to Play and Do Business
Moderator: Joel Dreyfuss, Editor-in-Chief, Red Herring
Speakers:
BreakAway, Ltd, Paul Mauritz, EVP Corporate Strategy
38 Studios, Brett Close, President & CEO
Vivox, Robert Seaver, CEO
Ryan Moore, General Partner, GrandBanks Capital

On-line games are growing in popularity, with tens of thousands of players on line simultaneously at any time playing World of Warcraft, Second Life and any number of other virtual worlds. The massive multiplayer (MMO) games offer some advantages: most important, they're harder to pirate because the core software sits on the game company's servers. That opens up the Asian market for companies that worried about capturing revenue. They also provide real-time advertising opportunities; the ads on the castle wall can be changed for certain times of day or to fit individual users. Finally, games create real markets: players buy and sell weapons, property, and gaming powers in the real world, providing more entrepreneurial opportunities. This panel will examine the phenomenon -- and the business opportunities it presents.

5:15PMClosing Remarks



[Contact Info] Oliver Hanisch phone: 650.585.3444 Fax: 650.321.5597 Email: ohanisch@redherring.com